Right on Target

Ever since the Issac Mizrahi ankle boot (see my other post "Shoes Shoes Shoes..."), I have been eagerly waiting for the new target + designer collaboration goodies to come out. This November on the Go International is Behnaz Sarafpour, which is not a surprise when I read further on this Parson alumna who has Issac as her mentor. She was praised and raved by fashion authorities like Anna Wintour and Barney's VP, putting her on the same place as hot fresh new york designers like Zac Posen, Derek Lam, and Proenza Schouler.

I think I did go a little crazy on buying the stuff. I initially planned to only get the duffel bag that was shown on Instyle, style.com...etc. But when I went on the Target site on Nov 1st (the date when Behnaz stuff is launched), I found myself clicking on "add to cart" like I was being hypnotized. How could one possibly resist $40 brocade bubble skirt in silver, $30 stretch velvet berm pant, $17 brocade clutch and mere $8 lace headband (well I never wear headband but that one was just so cute...). And, to my surprise, the duffel bag was on back order (I will get it in Jan 2007) even on the first day and it's gone within a week. I got the rest of the stuff two days ago and I am really satisfied with the quality - especially the silver brocade bubble skirt and the clutch which is the same fabric, it is sooo high street and expensive looking.

See, I think Target is right on target (no pun intended) with this mass targeting strategy. Once you tried - you are hooked.