The perfect fit?

The hot new jeans brands come and go - seven, earnest, j brand, paper denim, hudson, siwy, sass and bide...whatever it is, they have their moment for awhile but still there are always the next hot thing coming up. The more brands there are, that just means we have to spend on time at the Barney's jeans section to try them on. So anyways, aren't we all just looking for the one that is the most flattering to our body?

There is currently a company called Bodymetrics, which pioneers the use of body-scanning and virtual reality technologies in fashion. At Selfridges, in Oxford Street, and in Harrods, Knightsbridge (yes they are all in europe!), customers can get their body-scanned and order perfect-fitting designer jeans and women’s luxury suits. Customers would have to be naked (or in nude color underwear) when inside the bodymetrics "pod"(see pic), which make it easy when light scan through the body to gather accurate data. In 5 secs the computer will have about 200 measurements which creates a virtual replica of your body.

Sounds cool, isn't it? Imagine the whole fashion market will be adapted to this technology where they can customize your clothes with the data from Bodymetrics. Or, another cool idea would be a super tailor store that would make alteration to your clothes base on that data. That would be so sweet.

Updates: Apparently Vivienne Westwood has joined force with Bodymetrics to make custom fit VW signature hour glass "Amphora suit" (figure-hugging jacket cinched in at the waist, with oversize lapels and a single button, and a gloriously curvy pencil skirt). The whole process takes about 6 weeks and the starting prices is a handsome fee of £1,500. So basically this is just something that's "cool to know about".